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Activate a Holiday event for one weekend per month
If a Holiday event is not running, it would be fun to turn a random Holiday event on for the last weekend of the month. Normally Admin do not run events on this weekend, so a clusterwide Holiday Weekend would be great for getting players active during this time. People would come on for unobtainable skins in an ARKaeology weekend, fight the dodorex on a Halloween weekend, chase Raptor Claus on a Christmas weekend, and for all of them would be actively taming and exploring searching for rare dino colors. I think this would raise player involvement and increase player longevity by keeping people looking forward to these as much as any Admin-run event.